As of 2014, the Nike online store has a web page that allows users to customize a pair of Air Jordan shoes. Customizations start with a basic choice of shape and style, and colors and patterns are chosen after a base is selected.
Base options include men's and women's basketball shoes, either high-top or low-top, as well as children's sizes. There are also several choices of football cleats. Colors and alternate patterns include all colors of the rainbow, neons, argyle and camouflage, among many others. Additionally, midsoles and outsoles are offered in a variety of colors. Given the options and base patterns, many unique combinations are possible.