The Burberry Blue Label line was created as a result of a licensing deal between the British Burberry brand and the Japanese company Sanyo Shokai in 1996 to target young Japanese customers. As of 2014, Burberry Blue Label products are only available in Japan.
The Burberry Blue Label line boasts minidresses, pleated miniskirts, coats, handbags and cosmetics. The retail stores in Japan tightly control sales by limiting the quantity of items individuals may purchase and reserving the right to refuse to sell to potential exporters. The licensing agreement between Sanyo Shokai and Burberry is set to expire in June 2015.