The job of a bridal designer is to design and manufacture bridal fashions or wedding-day attire. While some bridal designers focus primarily on the artistic aspects of the job, other areas of expertise, such as marketing, sales, web development and vendor sourcing, can fall under the umbrella of bridal design.
As in any field, bridal designers can work in a broad range of capacities. While some work for major brands with distributors such as Kleinfeld's, others focus on fashion design for boutique shops.
Some bridal designers specialize in custom design for wedding parties. When creating an original design for a client, the piece is tailored to the wedding party's specific needs. This means customizing a piece to reflect the personality of the client, and tying the gown into the overall wedding design, including the venue, colors, themes and party. In addition to designing the actual gown, a project can also entail creating veils and other accessories that complete the bride's ensemble.
Bridal designers who create fashions for runway will often focus primarily on the artistic aspects of the job. Although many brides cannot work directly with the elite design teams that create runway fashions, some of these designers offer styling tips and expertise in magazines and online interviews. These articles provide advice about choosing the perfect gown, deciding on a veil and pairing accessories, while others discuss the little things to focus on to make the day memorable.