What Is a Brazilian Blowout?

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A Brazilian Blowout is a keratin-based chemical treatment for the hair that makes it soft, shiny and smooth for up to 12 weeks. Hair treated with a Brazilian Blowout retains a layer of protein around the shaft of each hair that protects the cuticle.

A Brazilian Blowout makes wavy hair look naturally straighter and makes curly hair appear healthier by minimizing the frizz that normally accompanies naturally curly hair. The Brazilian Blowout treatment is cumulative in its effect. This means the more the treatment is done, the longer it lasts. This treatment can be used on chemically treated hair and hair treated with relaxers as well as on hair that has not received any type of treatment.