A Bacardi bat tattoo features the iconic logo of Bacardi & Company Limited. The symmetrical body of the black bat is accented in white or gold with wings spread. The bat may also be set within a gold-framed red circle as it appears on bottles.
The origin of the bat logo is traced to a colony of fruit bats that were spotted in the rafters of the Bacardi family's distillery. Since bats are symbolic of good health, fortune and family unity, founder Don Facundo's wife, Doña Amalia, insisted the bat be used as a symbol of the company. Since first appearing in 1890, the Bacardi bat image has undergone slight modifications, though it appears relatively similar to the original.