The price of Martell cognac varies widely based on the type of cognac and the retailer that the buyer selects. As of 2016, prices range from around $40 for a bottle of Martell VS cognac to approximately $4,500 for a bottle of Martell L'OR de Jean Martell cognac.
The Martell family, which is the oldest of the great cognac houses, has been producing some of the world's most highly acclaimed cognacs since 1715. The company offers 10 different cognacs.
In 1911, Martell cognac was included at the coronation of England's King George V, and the cognac was served on the Queen Mary's inaugural voyage in May of 1936.