According to the company's website, Armitron is a watch manufacturer that produces a line of sport watches for both men and women. Sport watches are designed to be informal in appearance, usually are water-resistant or waterproof and have functions that are helpful in athletics.
Armitron does not assign brand names to its different models of sport watches, but collectively it has about 70 types to choose from. They come in a wide range of different color schemes. Most of these watches are digital and include such features as a chronograph, alarm, stop watch, water resistance and military time. The entire product line is very modestly priced.