The keys to applying wedding makeup are to exfoliate in advance, to focus on the eyes or the mouth but not both, to wear makeup primer and lip liner, and to curl the eyelashes and wear waterproof mascara. According to About.com, wedding makeup should make a bride look like an enhanced version of the way she looks every day.
Using primer is key to making wedding makeup last through the day. Primer should be applied under both foundation and eye shadow. In addition, lip liner should be applied under lipstick or lip gloss to keep lip color fresh. Having a highlighter pen on hand is helpful to keep the face bright through the day; it should be applied under the eyes, above the brows and in the creases of the nose.
Brides should choose to focus on either their lips or eyes for the weddings, not on both. Eyelashes should be curled before applying mascara, and waterproof mascara is a good idea for a day as emotional as a wedding. Blonde women should choose brown mascara over black.
Preparation for wedding makeup actually begins in the weeks before the wedding. A bride should begin exfoliating about two months before the wedding and have a facial the week before. Professional teeth whitening is also a good pre-wedding idea. No fake tanning or waxing should be done in the days before the wedding.