Pomade is typically applied to wet or damp hair. The pomade should be spread in the palms by rubbing the hands together. Users should then massage it through the hair, taking care to blend it in.
If the pomade is too stiff to spread easily, a user can soften it by applying heat from a blow dryer for several seconds.
When it comes to pomade, users should use as little as possible. Using large amounts can make it hard to rinse from the hair. It can also leave the hair with a greasy look.