According to Today Style, proper application of makeup involves controlling the shape of the face and eyes and being honest about flaws in appearance. Using the right tools for each make-up task is a key to successful makeup.
Obtaining the right makeup brushes is crucial to applying makeup correctly. Today Style recommends having a blush brush, concealer brush, flat eyeshadow brush, fluffy powder brush, foundation brush, lip brush, precision angle brush and small blending brush. Fingers should be kept close to the brush's barrel to apply more pressure to the brush head. Fluffy brushes can be turned into flatter, angled brushes by wrapping the hand around bristles and flattening them.
Mixing primer with foundation is crucial to retain cover and maintain a smooth appearance. Knowledge of the color wheel helps to find the right undertone and conceal unwanted flaws. Highlighting and shading areas of the face helps change the appearance of facial shape.
These same techniques can be used to change the appearance of the shape of the eyes in order to add definition or width as needed. Eyes stand out when eye shadow is chosen in shades opposite to those of the eye; for instance, orange eye shadow makes blue eyes stand out.