Applying makeup like a professional involves using the correct tools, priming the skin surface and utilizing color theory. Professional makeup artists use up to eight brushes for applying foundation, concealer, powder, eyeshadow and lipstick in colors that match a client's skintone, hair color and eye color.
According to professional makeup artist Bobbi Brown, the first step is to prime the face by washing and drying it. Apply a moisturizer to refresh the skin. Next, apply a base or primer all over the face and blend it down to the neck. For dark circles, apply a corrector with the concealer brush and cover with a creamy concealer. Next, apply foundation using a foundation brush, blending over the jaw line. Use a fluffy powder brush to apply loose powder to set the foundation. If applying bronzer, do so only over the cheeks, forehead, nose and chin, blending up towards the hairline. Contour the cheeks with a darker color in the hollows of the cheeks, blush on the apples of the cheeks and highlighter just above the cheekbone.
For the eyes, use a dark color in the crease blended into a lid color that complements the eyes. Highlighter gets applied at the inner lid and at the brow line. Moisten the liner brush, dip into a dark colored shadow and line the lids just above the eyelashes. Apply mascara from base to tips, rolling the brush to avoid clumps. Use the lip brush to apply cream lipstick and finish with a complementary lip liner.