Creating a great look with cream eyeshadow involves wearing an eyeshadow primer or base, and using the finger to apply the eyeshadow. Cream eyeshadow can be messy if improperly applied and has an unfortunate tendency to melt in hot weather.
According to Beauty Hows, applying eyeshadow primer is crucial to keep cream eyeshadow in place throughout the day. Foundation, eyeshadow base and concealer can all be used as a primer if necessary.
Lighter shades of cream eyeshadow should be applied first using a finger and working from the lash line to the eyebrow. Some women find that this is all the eyeshadow they need. If darker colors are also being used, they should be applied with the fingers as well. The heat from the fingers helps to melt the cream eyeshadow just a bit, making it easier to apply.
Some cosmetics manufacturers sell cream eyeshadow in a stick form, which is also easy to use. Eyeshadow brushes can be used to layer eyeshadow colors, to apply the cream eyeshadow as eyeliner or to smudge the final look. However, makeup sponges do not work well with cream eyeshadow because they create sharp, unblended edges. It is also possible to layer powder eyeshadow on top of cream eyeshadow for a finished, polished look.