The appeal of custom Jordan sneaker is that customizing a pair of wildly popular shoes helps to people to stand out. It can also be seen as a sign as financial status or serve as an outlet of creativity.
Jordans are apart of an ever-expanding subculture of fashion known as "sneakerhead culture." Sneakerhead culture is largely affiliated with the urban and streetwear scene. Within the culture, owning a pair of Jordans is a statement enough in itself, as they cost upward of $200 and have been a staple in sneakerhead culture for decades. Having the finances to customize a pair of Jordans can serve as an indicator of wealth. Designing a pair can help set a person apart from others involved in the scene.