Makeup wearers should know their best features and attributes as well as any flaws or areas that could use improvement. The strengths should be enhanced and the flaws minimized without overpowering the face or creating a clown-like appearance.
To choose the right foundation, shoppers should try different types or brands at a department store. Showing up with a clean face allows the wearer to get a true sense of how the foundation looks and feels. Natural light is best to determine if the shade is blending in with the wearer's natural skin tone.
Eyes are an important focal point and can be enhanced during the day with a light shadow, eyeliner on the top lid and mascara. At night, eyes can be played up with a "smokey eye" or "cat eye" look.
Lips are another important focal point, but if the wearer is already playing up her eyes, the lips should be left either naked or neutral with only a light gloss. If the lips are selected to be played up more than the eyes, it's important to know how to choose the right color. A cosmetics sales person at a department store can help determine which shades work best.