Some of the most popular films stars of the 1990s were Tom Cruise, Tom Hanks, Julia Roberts, Bruce Willis, Robin Williams, Harrison Ford and Jim Carrey. Other, slightly less-popular actors include Sylvester Stallone, Arnold Schwarzenegger, Brad Pitt, Demi Moore and Samuel L. Jackson.
The 1990s were a breakthrough decade for actors achieving super-stardom. In addition to making upwards of $10 million per film, Hollywood superstars became increasingly demanding in terms of accommodations. Demi Moore and Julia Roberts both demanded private planes for personal use during the making of their films, costing studios tens of thousands of dollars per month. In addition to material demands, stars also became more involved with the script and production process, making demands to better suit their acting talents.
The explosion of home video technology in the 1990s increased star power even further. As superstar actors grew more and more popular, their previous films saw an increase in sales on VHS, DVD and to cable channels. However, a major star was not always necessary for a film's success. Many of the most successful films of the decade, such as "Titanic" and "Star Wars: Episode I: The Phantom Menace," succeeded without a major star to carry the movie. Many of the most popular stars of the 1990s, such as Tom Cruise and Tom Hanks, have remained incredibly successful through the 2000s and early 2010s.