98.1 FM plays country music, including top country music hits from artists such as Florida Georgia Line, Lady Antebellum, Tim McGraw, Blake Shelton and Carrie Underwood. The radio station serves the area of Lexington, Kentucky, and can also be listened to live online.
The station is often referred to by its moniker, "The Bull." It is currently owned by iHeartMedia, and its slogan is "Lexington's Better Country." Some of 98.1's on-air personalities, as of 2015, are Officer Don & DeAnn, Andy Woods, Rick Larson and John Mcnece. The radio station is one of four country FM radio stations serving listeners in the Lexington, Kentucky region.