A purchase of Hasbro BeyBlade toys is not required to play the online game. Product keys acquired through the purchase of BeyBlade toys can give access to special features but are not necessary.
The official Hasbro BeyBlade website offers five games: BeyWarriors, BeyBlade Battles, BeyWheelz Battle, BeyLocker and BeyRaiderz. BeyLocker, a player versus player game, adds two Battle Active slots for every product code the player enters. These slots give the player more room for extra BeyBlades and BeyWheelz. Each code also opens up more options in the website's Battle Shop. BeyWarriors, an adventure game, allows a player to access a previously locked battle area and a new BeyWarrior playable character when he enters a product code.