What Kind of Information Is Contained in a Voter Guide?

Voter guides typically contain the candidates for a given office and their biographical information, contact information, and views on a variety of issues of interest to voters, so that a voter can easily compare and contrast the candidates' experience and positions. Voter guides often include photos as well.

State or local governments put together official voter guides. Unofficial voter guides are the products of partisan and non-partisan groups and often are sponsored by local news outlets. The purpose of a voter guide is to raise awareness among voters and allow them to easily find out who is running for each office and to compare each candidate with the other candidates for the same office. Voter guides sometimes contain issue comparison, allowing each candidate to provide a written response to the same question, and other times they contain past voting records or other actions deemed to reveal a position. Some guides also list a candidate's personal statement as to why she is seeking the office.