Domestic business is often easier to conduct than international business because international business means combining two or more different countries, which have different cultures, politics, legal systems, religions and business procedures. In order to succeed in international business, understanding the other country is necessary because even if the business model seems sound in one country, it might not fly in another.
With domestic business, everyone is from the same country and generally has the same way of thinking; however, in international business, cultures collide, making international business more dynamic and challenging than domestic. Normal business factors such as market intelligence, competition, law and technology suddenly transform. The competition is generally harder, the intelligence and technology might not be available, and there are different laws to circumnavigate.
In addition to these business factors, culture plays a major role as well. Different cultures have different languages, beliefs, religions and routines. While one method might work perfectly in one country, it might actually offend people in another country. Even if the international business is established and the product or service is on the market, there are still more roadblocks, such as marketing to advertise the product or service. Instead of marketing in only one country, it needs to reach every country in which it is available, and different countries prefer different types of marketing.