The term, "yellow journalism" was derived from the popular comic strip "Hogan's Alley," which starred a character named The Yellow Kid. At the end of the 19th century, rival New York newspapers printed their own versions of The Yellow Kid in an effort to win over readers.
"Hogan's Alley" was published in Joseph Pulitzer's newspaper "New York World" until Randolph Hearst, owner of "New York Morning Journal," bought out R.F. Outcault, the creator of "Hogan's Alley." "New York World" continued to produce the comic strip with a new writer, while Outcault produced the comic strip for "New York Morning Journal." Since these rival papers had reputations for sensationalist writing and they both used "The Yellow Kid" as one of their means of competition, the practice of hyperbolizing and altering news has been dubbed, "yellow journalism."