Indirect marketing is where there is no direct communication to consumers by companies. It is treated as the next step for establishing brand recognition and awareness.
Indirect marketing reminds the consumers about a product of which they are already aware. It is generic in nature, and no segmentation and targeting is required. The retention of customers is achieved through presenting them with symbolic representation without discriminating within the customers, and the immediate response of the customers cannot be recorded. Indirect marketers attempt to generate sales through online channels, such as blogging, videos and e-books. Manufacturers use indirect marketing when selling through wholesalers and other channels.