Courage is important because it allows people to develop a sense of leadership and confidence and provides benefits for businesses, through fearless, more productive employees. Courage is regarded as an admirable personal trait, providing benefits for people personally, socially and professionally. Courage is one of the most valued and admired traits among business leaders and is a key characteristic of many leaders.
While many traits and behaviors are innate, people have the ability to learn or lose courage. Courage can be acquired by doing things that people perceive as frightening, such as undertaking challenging business tasks or boarding a plane. Conquering difficult activities gives people more self-confidence and allows them to trust others.