Finding work as a voice-over actor starts with training and practice, followed by professionally recording a high-quality demo for distribution to businesses that require voice-over talent and local radio and television stations. Locating and succeeding at landing jobs requires follow-up with contacts, strong marketing materials and consistent practice.
Voice-over actors seeking commercial work tend to work with agents specializing in the field, but agents are not generally necessary. Even with an agent, successful voice-over actors are actively engaged, not only in honing their craft, but also in marketing their services.
Marketing involves establishing a presence by distributing demo recordings, mounting a website and handing out printed materials, like business cards. It also involves research and follow-through. Performers research to identify job opportunities and specific individuals, businesses and other organizations that may require voice-over artists for public service announcements, audio books or training videos.
Voice-over acting classes provide actors the opportunity to review their recordings, receive feedback from a professional coach and identify problem areas for additional focus.
There are also many ways to develop voice-over skills on one's own. Practicing along with the voice-over actors on radio and television commercials is a readily available option. Furthermore, professional voice-over scripts are available for free online and occasionally from local radio stations. Reading and recording these at home provide opportunities for practice and self-critique.