According to Forbes.com, “I’d Like to Buy the World a Coke” is one of the most famous advertising jingles ever used. “I Don’t Wanna Grow Up” is another famous advertising jingle, famously used by Toys "R" Us.
One of the first jingles ever released featured an acapella group singing about Wheaties over the radio. Wheaties noticed a rise in popularity for the cereal after the jingle aired, and this saved the cereal from being discontinued.
In 1971, Bill Backer created “I’d Like to Buy the World a Coke” during a weather-induced layover in Shannon, Ireland. Backer wrote his idea on the back of a napkin, and it became produced into a jingle within a few days. The New Seekers performed the jingle, and it became the soundtrack for one of Coca Cola’s most famous commercials, called “Hilltop.” The jingle was later extended to a full-length song that became a commercial hit in both the United Kingdom and the United States.
Kaplan Thaler is the creator of the “I Don’t Wanna Grow Up” jingle for Toys "R" Us. Thaler hesitated to play the song to anyone at first, but once the jingle aired, it became a national hit. Thaler claims the first week it was released in 1982, she noticed a 4-year-old singing the song in public and annoying his mother with the jingle.
In 2011, Business Insider reported most advertisers mainly use pre-existing pop songs instead of jingles.