Video syndication in the Internet means distributing videos across various online networks to increase a company's profile and create greater customer awareness. It is a form of advertisement, and there are four common methods: paid syndication, video sharing sites, media sites and search-engine optimization.
Many companies choose online video distribution to advertise because of its speed and affordability even if it is highly competitive. To maximize its benefits, it is important to have a video syndication plan that maps out how the company's videos can stand out from the competition and gain the most exposure. In paid syndication, a business pays advertising networks to position its videos on popular websites. With this method, one strategy is to ensure that viewers see the business name, company message and other important information before the ad network charges for advertising. For example, SpotXchange only charges a fee when the video plays for more than seven seconds.
YouTube, a popular free video sharing site, offers the advantage of increasing a company's ranking in a Google search result as Google, YouTube's parent company, indexes YouTube videos. YouTube also increases a company's international exposure. Linking to newspaper and other media sites increases a company's credibility among viewers as the public generally sees media sites as credible. The greater the public's trust, the higher their chance of doing business with the company. SEO uses relevant keywords in video titles to improve a company's video rankings in search results.