In 2010, the average cost to produce a music video ranged from $200,000 to $500,000. It usually costs nothing to view a music video, with the condition that the viewer watches advertisements on the video site or television channel that hosts the music video.
The most expensive music video ever made was "Scream," a Michael Jackson video directed by Mark Romanek; adjusting for inflation, the video cost approximately $10.8 million to make. Factors such as video quality, caliber of actors and location permits can greatly affect the production budget of a music video. Some music videos can be made for as little as $800, while high-quality videos can cost millions of dollars.