AT&T U-verse commercials are effective because the company utilizes proprietary data and advanced audience targeting technologies. AT&T offers a combination of interactive TV advertising products, including commercial overlays, branded iChannels and sponsored apps, while still providing TV advertising spots on networks that cater to the target audience.
AT&T also works with research companies, such as Experian, comScore and Nielsen, to determine consumer insights and measure the effectiveness of advertising campaigns. AT&T Adworks offers household audience targeting that is more effective by 25 to 55 percent. AT&T aims to reach more viewers through its multiscreen technology that covers TVs, computers and mobile phones.