Some types of TV commercial advertising are informative, celebrity endorsement, series commercials and testimonial advertising. The different types of advertisements are named for the methods used to persuade the audience.
Informative commercials are straight-forward and usually describe a new product or new processes a business is using. Testimonial commercials feature positive testimonies of current customers or commercial actors posing as customers. Celebrity endorsement commercials are similar to testimonial commercials, but this type features appearances by famous musicians, actors and other well-known personalities. Series commercials are a set of commercials that feature the same actors. Series commercials can tell a story or be stand-alone skits that feature the same set of characters.