The AMC Theatre chain features plush power recliners in approximately 15 percent of its 345 theaters, as of 2015. The company is in the process of converting its locations from traditional seating to recliner seating.
The new seating at AMC Theatres features motor-driven chairs that recline to a vertical position. Seats have other features that increase comfort, including deep padding and leathery upholstery. The chairs are ruby red and have large cup holders. Seats are numbered to allow for call-ahead reservations.
AMC Theatres is in the midst of a capital campaign, investing $600 million over five years in recliner conversion. Changing to a reclining chair configuration requires redesign. Rows need more space to accommodate the depth of an extended foot support, and the attendant loss of capacity is up to 64 percent for each screen. Theater-goers are choosing the comfortable seating, increasing attendance in converted locations by up to 84 percent.
All AMC theaters have wheelchair space and companion seating and offer management assistance if seating is booked in advance. Locations also offer vision and hearing assistance for all theaters. A particular title may not have audio descriptions or closed-captioning if the studio does not include those additions with the film.