New TV, now called Al Jadeed TV, is a general-interest broadcast TV station in the Arabic language. There are regular news bulletins, sports programs, talk shows, comedy programmes, mini series, cookery, quiz shows, and arts and travel programmes.
On 9 May 2005, it launched in the United States, South America and Australia for the Arabic speaking emigrants. It is well known throughout the Arabic-speaking world as a platform for freedom, which accounts for some of its popularity. With the re-launch to a wider audience, the TV station also aims at diversifying its programming to satisfy the desires of a much broader public opinion. It has tried to reflect the sentiments of the public through the choice of programs by focusing on Middle Eastern current events and the social values and aspirations of the Arab people.
The focus of many of the programs, like live soccer, are Lebanese, and the majority of the actors, performers, and presenters on the shows are either Lebanese or Syrian. The broadcaster is branching out rapidly into multimedia with an app and online magazine along with frequent YouTube posts. There is also a website that encourages viewers to comment on programs and current events. This is quite a departure from other media moguls in the area.