The World Famous Gold & Silver Pawn Shop online store sells jewelry, sports memorabilia, art, electronics and toys. Old books, rare coins and currency, antique guns, musical instruments, and American cultural memorabilia are also for sale. "Pawn Stars" television show souvenirs such as T-shirts, mugs, hats, calendars and bobbleheads promoting the on-screen personalities are for sale online.
As of September 2015, a 1965 autographed Joe Namath baseball card valued at $2,500 is among the most valuable pieces of sports memorabilia for sale online from the "Pawn Stars" store. In the art category, a 1938 original woodcut print, "Sky and Water I" by artist M.C. Escher, is available for $40,000. A copy of the book "Profiles in Courage" by John F. Kennedy, signed by the author, is priced at $11,000. A shot glass bearing a picture of show personality Chumlee sells for $4.95 for those on a budget.
The reality series "Pawn Stars" follows the dealings of a Las Vegas pawn shop both from the public perspective and behind the scenes, where owners and employees of the store are featured as show characters. Expert appraisers often appear to set a value on an item. The show debuted on the History Channel in 2009 and is the channel's highest-rated program.