Experienced writers emphasize the importance of knowing the audience's interests and concerns when writing a newsletter article, so a writer should tailor content to their needs. It is also best to break articles into smaller sections separated by subheads, which helps readers focus on the different points the author makes.
Other tips include keeping the article and the sentences brief. Writers also stress that the article should be newsworthy. In other words, the author should make clear how it connects to his or her target audience and why they will find it interesting. This information should come at the beginning of the article to immediately engage readers' attention.