Q:

What are some tips for producing good motorcycle graphics?

A:

Quick Answer

When producing graphics such as custom decals and other body art for motorcycles, some tips include using color theory and matching as well industry-standard materials available from dealers such as Motocal and BTOSports. If producing print advertising and other marketing materials, designers should work with manufacturers and dealers to have access to top-quality photography and copy.

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Full Answer

Producing professional-quality motorcycle graphics often means using skills in design, fabrication and duplication. For instance, when a designer is working with a client on a set of custom decals that match a specific paint color, the graphics must also meet the client’s requirements for color, size, shape, logomark, logotypes and copy. Good graphics start with industry-standard tools such as design materials kits, and in-trade procedures for using color are readily available even to beginners. Designers also must have solid computer skills to prepare computer images to meet fabricators’ quality standards.

To develop and design print ads and marketing materials, designers must know how to combine elements such as custom art and color with professional photography and copy supplied by clients, dealerships and manufacturers. Preparing materials for a printing press or high-resolution digital duplication means learning and using trade standards and practices that ensure accurate reproduction of color, as well as preserve quality in different sizes of photos, copy and logos.

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