To begin choosing clip art and graphics for your website, consider the type of graphic that you want to present to your viewers. Clip art is easy to manipulate and find, but larger graphics and GIFs may provide the website with a more professional appearance. Certain subjects work better than others as well, especially when you choose them to match the theme of your website. Both illustrations and photos can establish a desired effect when skilfully applied with text.
Before choosing the graphics and clip art, plan for your audience. Every website has a different audience, and whether it consists of professional visitors or casual ones, there are pictures to apply to appeal to the audience. Think about the users you are targeting and choose the right graphics for them.
Determine your budget as well, as you may need to purchase the rights to some graphics and images. There are many free stock photos and graphics that you can find online, but learning about your rights to them can help you avoid legal issues in the future. Do your research on the graphic and its creator to make a reliable purchase or download for your purposes. Be sure to identify where and how you plan on using the graphic too.