As of 2015, Glendora AMC's first show times are between 10 a.m. and noon. Earlier showtimes are scheduled for Fridays, Saturdays and Sundays; while later showtimes are scheduled on Mondays through Thursdays.
On weekdays, the earliest showtime is approximately 11 a.m. Other wide-release films have their first showtimes of the day shortly after. Meanwhile, on weekends, the earliest showtime is approximately 10 a.m., with most of the other wide-release films having their first showtime before 11 a.m. Certain independent and limited-release films do not have a first showtime until the afternoon
Morning showtimes, or matinees as they are known in the movie theater industry, are usually cheaper than primetime showings. Also, they are sparsely attended compared to weekend showings in the afternoons.