What Is the Target Audience for ABC Kids?

What Is the Target Audience for ABC Kids?

The target audience for ABC Kids is children between the ages of 6 and 11, with the main focus on boys but also including girls. ABC Kids offers live action and animated programming, including movies, series and sports themed programs. ABC Kids is owned by Disney.

Disney claims to feature programming that is reflective of modern families, providing both entertainment and connection for adults with relatable programming about modern life and relationships. Disney also distributes the ABC Family television station to over 97 million homes. Included are popular television programs, such as "Baby Daddy," "Pretty Little Liars" and "Switched at Birth."