What Is the "Swap &Shop" Radio Program on CKLQ in Brandon, Manitoba?

The "Swap & Shop On Air" program on CKLQ 880 in Brandon, Manitoba, is a classified radio shopping program. The program airs on weekdays at 11:05 a.m. In addition to the on-air program, the station also offers Swap & Shop Online Classifieds.

The classifieds section includes a wide range of categories, including agricultural equipment, antiques, clothing, livestock, musical instruments and pets. In addition to selling items, visitors and listeners can post wanted items. The postings include the name of the item, description, price and location. The station uploads files following the radio broadcasts listing all of the items that the announcer featured on air. Station employees accept item submissions by phone only while the program is on the air. Individuals can submit online items through the CKLQ website.

There is no charge for the public to use the Swap & Shop services. The rules appear at the bottom of the broadcast file list. According to the rules, a participants may submit no more than three items, and the station permits one call per household each day. The station accepts two calls per week per household. The service prohibits meat and prepared food, garage and yard sales, businesses and services, as well as vehicles newer than 10 years unless used for parts. While the service permits listing of rural and farm real estate, it prohibits Brandon real estate.