What are some statistics on television viewers?


Quick Answer

As of 2014, 76 percent of U.S. households had a subscription to television on-demand services, and the average American watched five hours of television each day. In addition to traditional television viewing, U.S. viewers spent an average of 413 minutes each month viewing television and other media online or on a mobile device, according to Statista.

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Full Answer

The amount of time a person spends watching television declines in the teenage years and then steadily increases with age, with adults over age 65 watching more than seven hours of television each day. In 1949, only 2 percent of U.S. households had a television set, but by 2007 more than 98 percent of U.S. homes had one or more television sets. Similarly, in 1970, only 7 percent of U.S. homes subscribed to cable television services, while that number increased to 60 percent by 2008.

In 2009, more than half of U.S. households had three or more television sets. The average number of television sets in the U.S. increased 18 percent from 2000 to 2009. In 2012, more than one million U.S. households dropped traditional television subscriptions in favor of on-demand video and other entertainment options such as Netflix and Amazon Prime, says Statista.

Despite this shift to time-delayed television viewing, in 2014 local television news saw an increase in viewers in early and mid-day local programming compared to 2013. In the same time period, late-night local news programs saw a decrease in viewers. Early morning, local news that begins at 4:30 a.m. had the biggest increase in local viewers in the year 2014.

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