When Does the Sports Illustrated Swimsuit Issue Come Out?

When Does the Sports Illustrated Swimsuit Issue Come Out?

When Does the Sports Illustrated Swimsuit Issue Come Out?

The annual Sports Illustrated Swimsuit Issue comes out each February. The magazine typically reaches subscribers and hits the shelves a few days before its mid-month cover date; the exact date varies each year.

The Swimsuit Edition debuted in 1964 as a five-page supplement geared to increase readership during the winter months. Due to its increasing popularity over the years, it became a single-issue magazine in 1997 and has since become the best-selling release in the Time Inc. network. According to SI Editor Terry McConnell, the publication accounts for about 7 percent of Sports Illustrated's annual revenue, and more than 1 million issues are sold on newsstands each year.