UltraViolet digital copy codes are only obtained by purchasing a TV show or film from a participating retailer. The service allows users to download the purchased media content online for offline use and allows online streaming through various devices, such as gaming consoles and smartphones.
The copy code included with the purchase of a film is similar to a proof of purchase. The code confirms the user's rights to view the film or TV show online with unlimited views. The service also keeps track of redeemed codes to create a digital library of content for users. If a code is missing from a purchased disc, users are recommended to contact UltraViolet for further assistance.