Should infographics emphasize data integrity over aesthetics?


Quick Answer

Data integrity is of foremost importance in infographics or data visualization. Aesthetic values and data integrity should be compatible and harmonious. The purpose of quality aesthetics is to capture the reader's attention to the story revealed by the data in any infographic presentation.

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Full Answer

Given that the purpose of data visualizations is to impart information, design that is confusing or cluttered defeats the purpose of conveying information. A gifted graphic artist with an ability to combine beautiful images with clear communication will only enhance the presentation of data, preserving integrity and drawing the reader's attention.

As information graphics become more common in our complex media world, it is in the best interest of information providers and designers to work together. Ideally, with infographics, computer scientists, mathematicians and statisticians can communicate concepts and data simply and attractively.

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