The Shopping Channel is a Canadian cable television network that sells jewelry, clothing, electronics, home items and other similar goods. Items can be purchased over the phone or through the channel's website.
The shopping channel was founded on January 15, 1987 by Canadian entrepreneur John Goldberg. It was overseen by the Canadian network the Canadian Home Shopping Network, and closely affiliated with the U.S. cable network the Home Shopping Network. During the first eight years of broadcast, the Canadian Radio-television and Telecommunications Commission allowed the network to be exempt from licensing on the condition that it did not use live motion to promote the products. As a result, early broadcasts featured numerous animations and slide shows with narration.
In 1995, the regulations changed and the network was able to film demonstrations of the products. This led to a drastic shift in programming, as the network was able to feature full programs with hosts and special guests. In time, the network followed the models of other shopping channels and employed celebrity endorsements and held special events themed around current events.
While all of the products sold on The Shopping Channel can be purchased from the home, the network operates one physical retail outlet store in Ontario, Canada.