“Power is not only what you have, but what the enemy thinks you have,” “Keep the pressure on. Never let up,” “A good tactic is one your people enjoy” and “Ridicule is man’s most potent weapon” are some of Saul Alinsky's “Rules for Radicals.” In his 1971 book, “Rules for Radicals: A Pragmatic Primer for Realistic Radicals,” Alinsky sets out rules or guides that community organizers can employ in low-income communities to unite and empower people.
In one of his rules, Alinsky discusses power and its sources. He identifies people and money as the two primary sources of power.
His rule “Keep the pressure on. Never let up,” highlights the need to try new things and force the enemy off balance. He proposes to hit the opposition with something new as soon as they master one approach. His mantra is to attack, attack and attack, not allowing the opposition to rest, regroup and restrategize.
“A good tactic is one your people enjoy” is about how to motivate people to complete work. Alinsky says that people will continue doing the tasks without urging and will come back for more as long as they are having fun. It is also stresses the importance of visible results.