1996 Miss Universe and Latin American soap actress Alicia Machado endorses denim wear Colombian Jeans Levanta Cola and perfume, body cream, liquid soap, deodorant and lotion under the Mio Malicia by Alicia Machado line, as of November 2015. Venezuelan-born Machado is also a TV host and singer.
Machado endorses Colombian Jeans Levanta Cola, an online clothing company that sells butt-lifting jeans and capris, corsets, dresses, jumpsuits and other fashion wear. The Mio Machado by Alicia Machado is named after her and includes the Mio Malicia perfume; the Malicia in Love women's fragrance, moisturizing body cream, liquid body soap and roll-on deodorant; and the Malicia women's fragrance and moisturizing body cream. The products are made by Zermat International and are available on the online store of Machado's website and at Amazon.com.
Machado's reign as Miss Universe was controversial when she gained noticeable weight mid-reign and franchise owner Donald Trump threatened to dethrone her if she did not lose the weight. After her stint as Miss Universe, she reinvented herself to be a Spanish-language soap opera actress, achieving widespread fame in Latin America. She has appeared in reality shows in Spain and Mexico. In 2006, she posed nude for Playboy magazine. She was a mentor in Univision's 2014 reality show "Nuestra Belleza Latina 2014," where she mentored aspiring beauty queens on how to succeed.