Who Is the Primary Demographic of Fox Sports Television?


Quick Answer

Fox Sports' key demographic is males between 18 and 49 years of age. Fox launched the Fox Sports 1 and Fox Sports 2 television channels in 2013, and they reach roughly 90 million homes. Fox Sports airs NASCAR, Major League Baseball, Big 12 football, Golden Boy boxing and UFC programming.

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Full Answer

The Fox Broadcasting Company began Fox Sports as a direct competitor to ESPN. Fox reworked its Speed channel into Fox Sports 1. In its first year, Fox Sports 1 had a 48 percent growth over the Speed channel and a 62 percent growth in its key demographic. As of 2014, Fox Sports 1 is the fastest-growing sports cable channel in prime time, reaching more than 100 million viewers.

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