To pre-order a paper book before its release date through an online retailer such as Amazon, select the pre-order button on the book’s product page and enter the applicable billing and shipping information as you would for any other purchase. Pre-ordering a book ensures its availability upon its release.
A customer follows the same procedure to pre-order an electronic version of a book for Kindle or other e-reader before its release date. In either case, the customer is billed and the order is filled once the release date arrives. The customer receives a notification that their purchase is now available for downloading or that it has been shipped. If a customer wishes to cancel a pre-order before the release date, he may generally do so by selecting the appropriate option to notify the retailer and the customer is not billed. A customer generally cannot cancel a pre-order once the release date arrives.
Some customers insist on having a book immediately upon its release and cannot wait for it to be shipped, but still want to reserve a copy. A retailer may allow the customer to pre-order a book online and pick it up at a local store by selecting the store location during the checkout process. In some instances, a customer can pre-order a book online but the store prefers to have customers queue outside the store on the release date and does not accept pre-orders in person. This technique is often used to draw media attention and increase sales.