In October of 2011, J.K. Rowling and Sony released the Pottermore website as a free interactive membership into the world of Harry Potter. Rowling created games and wrote new material concerning the characters, places and objects. As of June 2015, she continues to release new content on the website.
Members of all ages sign up, pick supplies, such as wands and pets, and are sorted by the Sorting Hat into one of Hogwart's four houses. After being sorted, members navigate through the storyline of each of the books and collect objects, new mini stories written by Rowling and house points. Each chapter is interactive, and members make progress through a pared down version of each book.
Members are able to visit Diagon Alley, duel other members, cast spells and mix potions. When purchasing a wand with galleons provided by the game, members are asked specific questions so the best wand chooses the right wizard. The same criteria is used when members are sorted into one of the four Hogwart's houses. Once sorted, the member's house is permanent.
In her release statement, Rowling said she hoped the website was a way to bring her stories to the digital generation. She created a platform where users can shape Pottermore by contributing comments, drawings and more while also sharing the new content with friends and family. Sony's spokesperson, Sir Howard Stringer, said Pottermore was the future of story telling that utilizes one of the most successful children's series in history.