Some popular songs that have been used in television commercials include "Bad to the Bone" by George Thorogood and "You Remind Me of Home" by Ben Gibbard. "Bad to the Bone" was perhaps most memorably used by Buick for Regal Grand National commercials between 1984 and 1987.Continue Reading
Television commercials use popular songs for many different reasons, some of which are to either set the tone of the commercial, make the commercial more memorable, target a specific audience or simply just to entertain. Companies that spend significant amounts of money to obtain licensed rights to use a popular song often feel that the song is essential to the advertisement, and that investing in the song will result in an ultimately successful campaign. Catchy and popular songs stick in people's heads, and if commercials can successfully tie their brand to a popular song, then their brand will also stick with the viewer.
While many commercials use already-popular songs such as classical music by Mozart, recognizable 1950's hits such as "Beep Beep Beep" by Bobby Day, or more modern music by artists such as Ingrid Michaelso, some commercials have their own catchy songs that have the company name as lyrics. This means that the tune is forever linked to the advertisement, but it also means that the song is less likely to be heard anywhere other than on a commercial.Learn more about Art & Literature