Who are some popular participants in Nike's celebrity endorsement deals?


Quick Answer

Some of the most popular celebrities to endorse Nike products include Michael Jordan and LeBron James. These prominent professional athletes both receive annual endorsement deals for tens of millions of dollars.

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Full Answer

Even though he hasn't played for the NBA since 2003, Michael Jordan’s lifetime endorsement deal with Nike nets the star around $60 million each year. Jordan’s contract ranks as the largest endorsement deal of any professional athlete, as of 2015.

Cleveland Cavaliers leader LeBron James holds the second-largest Nike endorsement deal, worth a reported $300 million over a period of ten years. James previously held an endorsement deal with Nike from 2003 to 2010 worth $93 million, and his current contract runs through 2018.

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