"Frankly, my dear, I don't give a damn," from "Gone with the Wind," is one of the most popular movie quotes ever. "I'm going to make him an offer he can't refuse," from "The Godfather," and "Here's looking at you, kid," from "Casablanca," are also incredibly popular.
In 2005, the American Film Institute released its list of the 100 greatest quotes in American cinema. Some of the selections were popular catchphrases, such as "May the force be with you," from "Star Wars," and "You can't handle the truth!" from "A Few Good Men." Some of the other choices were more reliant on the context of the film in question, such as Marlon Brando's monologue from "On the Waterfront": "You don't understand! I coulda had class. I coulda been a contender. I could've been somebody, instead of a bum, which is what I am."
However, the most popular movie quotes are constantly changing, as new films produce iconic phrases ever year. In 2008, three years after the American Film Institute's list was released, "The Dark Knight" became a massive success at the box office, and "Why so serious?" a catchphrase of The Joker, the film's primary antagonist, quickly entered the pop-culture lexicon.